We are graphic designers working in Los Angeles and San Francisco.
Our goal is to express content through classic design pragmatism and rich, timeless aesthetics. We believe freshness, refinement, and clarity solve design problems best.
Addepar Form Studies
Exploring Identity Through Line, Shape, & Composition
This book collects an exploration of compositions derived from Addepar’s logo. This method of visual research embraces Armin Hofmann's philosophy that strong emotional and formal design is created through a cycle of making and reflecting.
The examples in Addepar Form Studies are organized to illustrate our process and to demonstrate the evolving nuances at play in our drawings. We discuss the construction of the project – how we approached the definition of parameters, independent sketching, group critique, and decision making. The end result simultaneously serves as a library of visual concepts for the brand identity and a reference for design process and methods accessible to designers and non-designers alike.
Freestyle: Maximize Sport and Life Performance with Four Basic Movements is the first publication by movement expert and coach Carl Paoli and co-author Anthony Sherbondy. The book outlines the basics of human movement in approachable and fundamental ways while simultaneously providing tools for expressing movement in the reader's own unique style.
Build is the recruiting arm of the Addepar brand. Every fall season, tech companies flock to college campuses to compete for young talent. In our campaign design, we reacted to a system of branding that feels both generic and oppressive. While many companies treat their logo as status symbols and turn students into walking billboards, we chose to focus first on strong, exciting design.
This design focused on a repeatable but tailored system of lettering that uses the geometry of Addepar’s logo to create lettering uniquely our own.
These typefaces are works in progress.
Rubio is a spanish-inspired bracketed slab serif | Della is a throwback to Caslon-inspired headlines
Identity case study which helps to describe our design process and collaboration with clients.
This young IT consulting firm wanted to reapproach their visual identity as they began to gain significant traction. Their goals were to stand out in the dull status quo of the industry and represent both trusted expertise and refreshing startup culture.
A selection of screen prints from personal and commissioned projects.